Privacy Policy

Primeway P29 Mask | Antibacterial. Breathable. Featherlight. Comfortable. Reusable. Safe.

Primeway® Copyright © 2020-2021 Primeway P29 Mask – Ownership of Trademark and copyright – The copyright in this website and the Trademark material on this website (including without limitation the text, computer code, artwork, photographs, images, music, audio material, video material and audio-visual material on this website) is owned by Prime World [and its licensors]. Prime World does not grant you any other rights in relation to this website or the material on this website. In other words, all other rights are reserved. Prime World takes the protection of its copyright very seriously. If Prime World discovers that you have used its copyright materials in contravention of the license above, Prime World may bring legal proceedings against you seeking monetary damages and an injunction to stop you using those materials including our Product Images, Bullet Points, Description, Content, etc. You would also be ordered to pay the legal costs. Trademark and wordmark of Primeway P29 Mask is owned by Prime World.

This document is an electronic record in terms of the Information Technology Act, 2000 (the ‘Act’) and rules framed under the Act, as applicable on the date of publication of this document. This electronic record is generated by a computer system and does not require a physical or digital signature.

This document is published in accordance with the provision of Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 that requires publishing the terms, regulations and privacy policy for access or usage of a website operated and managed by an intermediary.

PRIME WORLD, a proprietorship company, incorporated under the (Indian) Companies Act, 1956, having its registered office at Mohan Kunj CHS, 68, M.J Phule Marg, Naigaon, Dadar East, Mumbai, Maharashtra – 400014, India, (hereinafter referred to as ‘Primeway’) is the owner of this website with domain URL,

Primeway is concerned about the privacy of its Users (defined hereinafter) who access the Website and share Personally Identifiable Information (defined herein below) for the purpose of purchasing Products on the Website.

This Privacy Policy (together with the Terms and Conditions) sets out the basis on which any personal data that Primeway collects from the Users, or that Users provide to Primeway, will be processed, used, preserved and shared with third parties. This Privacy Policy is intended to expressly inform the Users of their rights and by express and informed consent acquire the User’s permission and authority to process the User’s personal data. The Users are provided an opportunity to read the terms of the Privacy Policy carefully to understand Primeway’s policies and practices regarding the User’s personal data and its processing, prior to the submission of Billing Details and / or creation of an account.


1.1. ‘Cookie’ refers to a small text file that is stored on the User’s computer / browser / local system or any device through which the Website is accessed that tracks and stores information to enable Primeway to recognize the User when the User visits the Website again. A cookie also enables Primeway to store the User’s preferences and settings; enhance the User’s experience; perform research and analytics; track usage and activity on the Website; and assist with security and administrative functions.

1.2. ‘Force Majeure Event’ refers to any event that is beyond the reasonable control of Primeway and will include, without limitation, acts of God, epidemic, pandemic, flood, sabotage, fire, explosion, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to computer data and storage devices, computer crashes, breach of security and encryption, etc.

1.3. ‘Personally Identifiable Information’ means the data or information that is personal to a User and allows persons, other than the User, to identify the User personally from such information i.e. information that personally identifies or can be used to identify, contact or locate the person, to whom such information belongs and includes without limitation, the name, email address and contact number, which is provided by the User at the time of placing an order on the Website or in the process of contacting or communicating with Primeway.

1.4. ‘Pixel Tag/ Web Beacon/ Clear GIF’ refers to a small graphic with a unique identifier, embedded invisibly on a webpage, which is used to count or track activities on a particular webpage or ad impressions or clicks, as well as to access cookies stored on Users’ computers / browsers / local systems or other devices from which the Website is accessed. Any capitalized terms used but not defined in this Privacy Policy will have the meanings assigned to them in the Terms and Conditions.


2.1. By browsing, accessing, uploading any information or data which may be of personal and / or confidential nature on the Website or otherwise using the Website, the User irrevocably agrees to accept and be bound by the terms of the Privacy Policy.

2.2. The User hereby acknowledges and agrees that the Privacy Policy is subject to changes without express and specific intimation and the User is required to review the Privacy Policy regularly. The continued use of the Website will constitute the User’s consent to the updated Privacy Policy.

2.3. The User is hereby informed that in accordance with Rule 5 of the Information Technology (Intermediary Guidelines) Rules, 2011, in case of any non-compliance with the Privacy Policy, Primeway reserves the right to immediately terminate access or usage rights of the User.

2.4. In the event the User does not agree with the terms of the Privacy Policy, the User is requested to stop using the Website.

2.5. Unless stated otherwise, the Privacy Policy applies to all/any information that the User provides to Primeway.


Primeway collects and processes the User information for the purpose of placing an order and / or creating an account for its Users and for responding to the User’s queries when the User contacts or communicates with Primeway. Primeway collects and processes User information for the reasons mentioned in this Privacy Policy, which the User expressly acknowledges and grants permission for.


4.1. The User hereby expressly consents and permits Primeway and/ or its representatives to process User’s Personally Identifiable Information provided by the User and collected by Primeway in accordance with the terms of this Privacy Policy.

4.2. The use of the Website in respect of a minor person i.e. a person/ student under the age of 18 (Eighteen) years should be solely through a parent or a guardian of the minor person. By accessing the Website and communicating with Primeway, the parent or the guardian of the minor person i.e. the User on behalf of the minor person hereby expressly consents to the processing of the minor person’s information collected by Primeway in accordance with the terms of this Privacy Policy.


5.1. Information provided by the Users to Primeway:

5.1.1. The Users may give certain Personally Identifiable Information to Primeway such as their name, address, email address, phone number and other necessary details at the time of signing-up or communicating with Primeway.

5.2. Information that Primeway may, automatically collect about the User each time such User visits the Website:

5.2.1. technical information, including the internet protocol (IP) address used to connect the User’s phone or tablet to the Internet, User login information, browser type and version, time zone setting, browser plug-in types and versions and operating system. Such information is necessary to facilitate use and display of the Website and to enhance the user experience.

5.3. Primeway only collects such Personally Identifiable Information which it considers necessary for facilitating the use of the Website, to respond to the User’s queries and for the purpose of improving Primeway’s services towards its Users. The User will be solely responsible for the authenticity of the information provided by the User.

5.4. Primeway deletes information that it no longer requires for the purpose for which the information was collected or limits processing of information to the extent required for existing purposes.

5.5. Primeway does not collect any financial information shared by the User while making payment through a third party payment gateway. Any information shared by the User with such third party payment gateway will be dealt in accordance with such third party payment gateway’s privacy policy. Primeway disclaims all liability in respect of such collection, tracking and processing of information belonging to the User by third party payment gateways.


6.1. Primeway may use Cookies, Pixel Tags, Web Beacons, flash cookies and similar files or technologies to collect, track and store information based on the User’s use of the Website.

6.2. Most browsers are set to automatically allow Cookies. The User must note that it may be possible to disable some (but not all) Cookies through the browser settings on the User’s electronic device but doing so may interfere with certain functionality on the Website. Major browsers provide the Users with various options to manage Cookies and change Cookie settings. The Users can usually set their browsers to block all third-party Cookies (which are those set by third-party companies collecting information on Websites operated by other companies), block all Cookies (including first-party Cookies such as the ones Primeway uses to collect search activity information about its Users), or block specific Cookies. To modify the Cookie settings on the Website, please visit the browser’s settings. Flash cookies operate differently than browser Cookies and cannot be removed or blocked via web browser settings.

6.3. By using the Website, the Users are set to accept Cookies and consent to Primeway’s use of Cookies in the manner described in this section.

6.4. Primeway will have no control over the usage of any third party cookies placed on the Website.


7.1. Primeway will use the information collected from the User for processing an order placed by such User; to respond to the User’s queries communicated with Primeway; for improving the use of the Website and for any other purpose with the consent of the User. Primeway will share the User’s Personally Identifiable Information collected through the Website with its trusted representative/s for the performance of various business functions including administration, providing services, customer care, research and analysis, marketing, monitoring, measuring and assessing customer preferences and trends. The purpose of sharing the User’s information is to facilitate the use of the Website and to secure processing of the information.

7.2. In the event Primeway merges with another business entity, gets acquired or enters into any other corporate restructuring, Primeway may disclose or the other entity may acquire some or all of the User’s Personally Identifiable Information. The User will be intimated of any transfer of information. Such business entity will be required to comply with this Privacy Policy with respect to the User’s Personally Identifiable Information or inform the User of any modifications to this Privacy Policy.

7.3. Primeway will be compelled to disclose the User’s Personally Identifiable Information to a third party if it is under a duty to disclose or share such information in order to comply with any order or legal obligation, under any law, or in order to enforce or apply its terms and conditions, or to protect the rights or safety of Primeway, its Users, or others. This includes exchanging information with Government agencies, other companies and organizations for the purposes of prevention, detection and investigation of fraud including cyber related crimes.


8.1. The protection and security of the User’s Personally Identifiable Information is one of Primeway’s foremost concerns. The Privacy Policy discloses Primeway’s practice with respect to the information collected from the User via the Website.

8.2. Primeway has implemented appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to the information of the User and to maintain data security. These safeguards take into account the sensitivity of the information that Primeway collects, processes and stores and the current state of technology. Primeway’s security measures are reviewed regularly and updated in terms with technological advances.

8.3. Primeway follows generally accepted industry standards to protect the information submitted to it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Primeway strives to use commercially acceptable means to protect the information of the Users, Primeway cannot guarantee absolute security.

8.4. Primeway assumes no liability or responsibility for disclosure of the User’s information due to errors in transmission, unauthorized third-party access, or other causes beyond Primeway’s control. The User plays an important role in keeping its information secure.

8.5. Notwithstanding anything contained in the Privacy Policy or elsewhere, Primeway will not be held responsible for any loss, damage or misuse of the User’s personal information, if such loss, damage or misuse is attributable to a Force Majeure Event.


9.1. The Website contains social plugins that direct the Users to Primeway’s profiles/ pages on social media platforms like LinkedIn and Facebook. The social plugins will be activated only once the User clicks on the respective icons / widgets appearing on the Website.

9.2. By activating the social plugins, the User consents to collection of User’s Information by the respective social media platforms. The User must note that once the social plugins are activated, the respective platforms may collect and track information. These social plugins will also collect certain technical information from the User and transmit to the respective social media platform.

9.3. Primeway has no control over the manner and extent of collection, tracking and processing of information on the social media platforms and Primeway encourages Users to review the privacy policies / data protection policies of the respective social media platforms. Primeway disclaims all liability in respect of such collection, tracking and processing of information belonging to the User.


10.1. Primeway reserves the right to amend the Privacy Policy from time to time to reflect changes in the applicable law, Primeway’s data collection, processing and usage practices.

10.2. The User is requested to check this page periodically for changes. Use of information collected by Primeway is subject to the Privacy Policy in effect at the time such information is used. If Primeway makes any material changes to the Privacy Policy, Primeway will post the changes on the Website. The User is requested to review the changes carefully.

10.3. The User’s continued use of the Website following the posting of changes to the Privacy Policy will constitute the User’s consent and acceptance of those changes.


11.1. The law governing this Privacy Policy will be the substantive laws of the Republic of India, without giving effect to the conflicts of law principles of any jurisdiction.

11.2. Any dispute arising out of or in connection with the Privacy Policy, including any question regarding its existence, validity or termination, will be referred to and finally resolved by arbitration. The seat and venue of the arbitration will be Mumbai, India. The Tribunal will consist of one arbitrator, appointed by the parties mutually. The language of the arbitration will be English. The law governing this arbitration agreement will be the Arbitration and Conciliation Act, 1996 (as amended and re-enacted at the relevant time).


12.1. In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer who can be contacted with respect to any complaints or concerns including those pertaining to use of the Website, breach of this Privacy Policy, and other polices or questions, are published as under:

Grievance officer name: Bhupendra Gurav

E-mail address:

This Privacy Policy was last published on 24th July 2020.